Do you want to learn how to make money in digital marketing? As digitalization is taking around the world storm, more and more people are interested in this industry. Everyone wants to know how they can leverage this booming trend to make money.
The good thing is that digital marketing offers many ways to make money online. You can work as a full-time employee, freelancer, or consultant, and make a secure career. The great part is it allows you to work from anywhere in the world.
Hence, coming back to the main question, how to make money in digital marketing? Well in the post, we have shared the 13 greatest ways to earn money and explore endless options using digital marketing skills.
Ways to Make Money as a Digital Marketer
Want to know how to earn money as a digital marketer? Then, explore these 13 ways and select the one that suits your skills and interests.
How to Make Money in Digital Marketing?
Now, let’s get into details of how to make money from digital marketing beyond:
1. Affiliate Marketing
Affiliate marketing is a business model where you make commissions by selling other people’s goods.
It’s process straightforward. You seek goods you want to promote, create a website promoting those products, and drive interested visitors to your affiliate products.
Affiliate partnerships are divided into two primary types. Standalone programs allow you to establish an account directly with a company, and affiliate networks where you can join and manage various partnerships on a single platform.
As your blog will be the primary way of promoting your affiliate products, researching keywords before choosing a niche is essential.
This way, you can view the monthly search volume for related terms and get an estimate of the amount of increased traffic you’ll be able to generate.
You want to pay attention to keywords with transactional search intent. These are search terms that indicate someone is near to purchasing a product. They often involve words like buy, get a discount, etc.
Look for search terms that have a commercial purpose as well. These keywords indicate that someone is in the purchasing process but hasn’t decided on a specific product yet. They involve words like best, review, and product a vs product b.
Focus on these keywords will help you monetize the traffic you bring to your site.
Once you have an idea of the types of goods you want to sell, you’ll need to create your blog and begin content writing. Selecting the right keywords will make it easier to get started because you can find product comparisons and reviews to write for your initial posts.
While you can join affiliate programs before you begin your blog, it’s often a best practice to wait until you receive some traffic. After all, traffic is necessary to generate sales.
Also, many affiliate programs have requirements for approval and may require that you already have established visitors.
Some affiliate programs take time for approval and have some conditions, including an established audience.
Affiliate marketing has large earning potential, but you must establish your web presence and generate a good amount of traffic to your site to see meaningful results.
If you have the patience to build a strong business, you can make six figures a year from affiliate marketing.
Also Read: Dive Examples: My First Sample of Blog Article
2. Content Writing
‘Content is Always King.’ We have heard this endless times, and it’s an indisputable fact when it comes to digital marketing.
The foundation of most digital marketing campaigns and strategies is content, from email marketing to PPC to social media marketing and SEO. Without quality content, no business can achieve and scale its marketing goals. So, there is a large scope and endless opportunities for content writers and editors.
You can gain expertise in different forms of content, like articles, guest posts, blogs, white papers, copies, scripts, and more, to earn in digital marketing. Moreover, you can either work as an in-home content writer or a freelancer. However, you need to possess specific skills to be a content writer, which involves:
- Research skills
- Keyword Research Skills
- Writing skills
- Editing and proofreading skills
- SEO skills
- Analytical skills
However, if you want to work for a company, you should plan on having a college degree, usually in marketing, journalism, or communications. College degrees are less crucial as a freelancer.
It’s also great practice to start a blog. This will allow you to develop your skills further and serve as a selling point when securing a job or freelance clients.
If you work in a company, the average base salary for content writers is $57,900 annually.
If you work in content marketing freelancer, you can get paid per article. You can charge between $0.10 and $0.50 for each word you write. The exact rate depends on the type of article and your level of expertise on the subject.
You can build the necessary skills and become a content marketing specialist. In this case, the average salary for a content marketing specialist is $81,000 annually. This number will vary based on your location and experience.
3. Social Media Marketing
There are billions of social media users, and companies are tapping into the full potential of social media networks to build awareness about their services and products. So, they need skilled social media marketers to control their pages.
If you have a knack for social media marketing, it’s the best way to make money while working from home. You will be responsible for growing the online presence of brands using multiple tactics. Plus, you will coordinate with graphic designers, images, and carousels, prepare videos, schedule posts, run ads, and handle client feedback by replying to them appropriately.
You can select to work for a company as a full-time employee or offer services as a freelancer. To offer freelancing services, you will need to grow a network and build a reputation to get regular clients.
To win new business, create an impressive portfolio and case studies that illustrate issues faced, how you dealt with problems, and the results you achieved.
Social media managers make an average salary of $55K yearly, with experienced managers up to making $83,000.
As a freelancer, your earnings will depend on the number of customers you have and your experience. Freshers can earn between $15 and $100 per hour or higher.
4. YouTube Advertising
If you can make engaging and innovative videos, then YouTube advertising is a great option for you. You need to begin a YouTube channel and become an advertising partner.
Making money in digital marketing via YouTube is quite simple. Create your YouTube channel, compose and publish videos regularly on your channel, and promote videos to attract the audience. All set.
You can create videos or various topics but you have experience in that field. It can be traveling hacks, technical tutorials, cooking tips, animal care tips, or DIYs. Don’t forget to include the magic of your creativity and innovation to stand out.
When a visitor clicks on ads on your videos, you make money. Therefore, to become an approved advertising partner, you need to fulfill some criteria:
- Adhere to YouTube monetization policies
- In the last year, Have around 4,000 valid public watch hours
- A linked AdSense account
- You must be a citizen of the country where YouTube is available
- The channel must have over 1,000 subscribers
Once you have become an advertising partner, you will be paid for ad views. Your potential income will vary according to the number of views, because not every view watches these ads, and most of them skip them.
The amount you can make from a video multiple per niche, video topic, and the number of video views.
5. Blogging
However, blogging is now one of the most common ways to make money online, it’s not everyone’s cup of coffee. You need to have great writing and editing skills and in-depth knowledge of your niche.
You can start writing blogs for different websites offering free hosting of opinions and having millions of readers. Although, such popular websites have stringent assessment policies because they have high-quality standards.
Hence, submitting your first blog can be challenging, but be creative, share relevant information, and be sure of quality content, and you will soon be writing for leading platforms.
In addition, your content should be aligned with current trends and requirements. You use Google Adsense to monetize your blogs. For every ad you hoist on a blog, you earn a certain amount. Your blogs should be informative and offer genuine content.
Try to build trust so that visitors rely on your blogs to find information regarding your niche. Every time a reader uses your blog to purchase a product, you will earn a commission.
Different platforms that are popular among bloggers are:
- Medium Partner Program
- HubPages
- Steemit
- Clubhouse
- NewsBreak
6. Selling Digital Products
Why not use your digital marketing experience to make money from digital marketing?
Yes, we are talking about creating and selling digital products here. It is an effective way to earn money online and make high profits. Moreover, you need to build digital products just once and sell them multiple times, which makes it a more beneficial and preferred method.
You can select from different types of digital products. We have listed some below that you can opt for:
E-books
It’s the easiest digital marketing product to create. You can even create powerful and top-notch e-books using your old blogs.
Online Courses
E-learning is a fresh way of learning and is the future of the education industry. Through people, Online sources are being used to enhance knowledge and develop professional skills.
If you can create an online course and share your experience with aspirants, you can open doors to a lucrative career for yourself. You can sell courses on your site and list them on multiple platforms such as Udemy to reach a wide section of visitors.
Web Templates
Make the amazing of your web design skills to create templates for leading platforms such as Shopify and WordPress. Offer your unique and appealing templates on different websites and make easy money.
No matter what digital products you sell, you need to promote them online via blogs, social media, SEO, emails, and other channels to drive traffic and engage with the target audience.
Before you begin selling digital products, please know there are hundreds of similar products and sellers you will be competing with. Hence, conduct detailed research, invest time and effort, and create products that provide value to clients. It is the best opportunity to make an important amount, but it will demand patience and hard work initially.
Read Also: How Blogging Makes Money Complete Guide
7. Digital Marketing Consulting
You can offer digital marketing consulting services to earn money using your digital marketing skills. Once you get over 5 years of hands-on expertise in that field, you can become a consultant in the same domain. The following few tips will help you kickstart consultation services:
- Blogging- Start writing unique and engaging long-form content to provide users with insights into specific topics. Your blogs should be SEO-friendly, hence ensure your keyword research is on point, and your content is optimized.
- Pick a Niche- You don’t have to be a Jack of all places. You need to be a specialist in one domain so visitors can trust your services more and evaluate your work. Plus, it helps you focus on one aspect.
- Create a Social Network- Share your write-ups and content across multiple social media channels to engage the target people and spread awareness. This enables you to determine what your potential customers are searching for, and you can align your content accordingly.
A digital marketing consultant’s fees will depend on their particular area of experience, project scope, and expertise.
Hourly rates tend to run between $50 to $150.
8. Freelancing
Companies are spending more money on digital marketing than ever. They are looking for responsible and experienced professionals to care for their advertising needs and deliver the desired results. Hence, if you are wondering how can I earn from digital marketing? then why not try freelancing?
You can work as either a well-rounded digital marketer of select your field of expertise, like content, email, SEO, PPC, or social media. The most challenging part would be to seek customers. Hence, expand your network and connect with the audience in your industry to spread the word about your business.
You can hire a team to help you with multiple tasks or outsource specific tasks to make freelancing more convenient for you.
As a freelancer, you can select from the following pricing structure.
- Hourly- Hourly bill is when you charge for the number of hours you work on a project. It’s more suitable when you are investing one-on-one time with customers.
- Percentage of Marketing Budget- In this price model, agencies charge according to the agreed percentage of the amount companies spend on marketing. It is a great option for freelancers with a rapidly growing customer base.
- Retainer- This is the easiest price model where you commit to a certain amount of work each month, and customers pay you a flat monthly fee.
9. Selling Online Courses
Are you good at sharing your knowledge and guiding learners by making things easier for them? Why don’t you create online courses and sell them? Many people have begun their YouTube channels, e-learning platforms, and podcasts, to offer multiple courses. It’s the best money-making option that allows you higher work flexibility and paves the way for a promising career.
However, many professionals offer online courses; only a few can mark their presence and create a community. Hence, if you also want to be a trusted trainer, you need to take care of the following tips:
- Design a comprehensive and professional course to attract more students.
- Use infographics, videos, and other forms of visuals to explain complex topics to learners. This will add value to your course and keep learners’ attention.
- Build a course structure on a storyboard to stay organized during the training program. Plus, it will reduce the chances of you overlooking any crucial topic.
- Your courses need to be accessible to the majority of aspirants. Therefore, your courses must be compatible with all devices and screen sizes.
Also Read: What 15 Types of Backlinks in SEO are Needed Right Now
10. SEO Services
SEO is one of the most crucial areas of digital marketing to master because it can be helpful in multiple roles. SEO promises a lucrative career if you want to earn money from digital marketing.
As an SEO expert, you can sell your services to customers who are less knowledgeable in the matter. To become an SEO expert, you’ll first need to understand the details of how search engines work.
You can take an online SEO course to acquire knowledge and build SEO skills. There are many free tutorials and e-books will also need to gain a fair understanding of multiple SEO tools and how to use them to get great results and streamline your work.
SEO is constantly changing, hence it’s crucial to stay up to date on all the latest SEO changes and be able to adjust your projects accordingly.
To successfully sell your services, you’ll need to create a network of potential customers.
Build a website to provide your background in SEO and list your services. You can begin a blog and put your SEO skills to work by driving targeted traffic to your website.
As you start to gain customers, you’ll want to keep detailed records of your results so you can create case studies you can use to win more business.
SEO consultants typically charge between $75 and $100 per hour. Prices vary depending on the country and the level of experience.
The average salary of an SEO manager working in an agency or company is $77K yearly.
11. Mobile Marketing
Mobile marketing is not a famous field among digital marketers, because it is still an emerging trend to make a career and earn money. Mobile marketing adds different ways to promote services or products like:
- App-based Marketing- A recent trend in digital marketing that allows brands to gain maximum visibility in app stores.
- SMS Marketing- It adds sending bulk messages to users. However, it used to be an effective marketing way before the emergence of digital marketing, but it is not used by many companies now. Although, many small-scale companies still rely on this marketing technique.
- In-game Mobile Marketing- We see a lot of pop-up ads while playing games online on our mobile. If you click on this ad, it will redirect you to a third-party site, urging you to either download another app or purchase a product.
- Push Notifications- This means sending a message to users or notifying them about an event, the latest offers, or new products. They can see these messages on their mobile screen with a single click.
- QR Code- When a user scans a QR code using a phone camera, they see a URL and can access it to seed a product easily. It has a seamless navigation system.
Considering how common mobiles have become these days, phone marketing is a promising career opportunity.
12. Managing PPC Campaigns
PPC analysts and advertising campaign managers are in high demand as businesses embrace digital marketing to promote their products. Hence, if you want to make money from digital marketing at home, you can opt for PPC marketing. Pay-per-click, or PPC, is an effective marketing tactic to drive traffic to the site and witness immediate results.
Marketers use Bing Ads or Google Ads to bid for ad placements in search results when people look for related services or products. As a PPC campaign manager, you will have the following responsibilities and duties:
- Find relevant keywords
- Find negative keywords
- Write ad copies
- Assess ad groups
- Review costly keywords
- Set bids according to campaign budgets
- Optimize landing pages
Making PPC marketing certifications from Google and Bing can help improve your skills and boost your credibility with potential customers.
Showing results for previously successful campaigns is essential to winning a steady flow of customers.
For example, for other types of services, you’ll want to create a website to highlight your skills and create content that can help generate traffic.
The average salary for a PPC specialist is $58,000 yearly.
13. E-Commerce Specialist
As e-commerce continues to increase, the need for e-commerce specialists grows with it.
Creating and executing an e-commerce marketing strategy is the responsibility of an e-commerce specialist to sell products online.
Some of the day-to-day activities of an e-commerce specialist involve:
- Website management
- Manage marketing campaigns
- Optimize the store’s SEO
- Adjust on-page elements to improve conversion rate optimization
- Set up email marketing funnels
- Run up-selling and cross-selling campaigns
- Being successful as an e-commerce specialist requires several vital skills, involving communication, analytical, and important thinking abilities.
Here are a few practical steps you can take to develop the skills necessary to become an e-commerce specialist:
Understanding the ins and outs of e-commerce
Become an expert in e-commerce SEO
Get familiar with famous e-commerce platforms
Learn how to run PPC
Master conversion rate optimization
Create content and email marketing skills
The average salary for an e-commerce specialist is $69,000 yearly which will vary based on location and expertise. For e-commerce Managers, the salary can go up to $118 yearly.
Making Money in Digital Marketing- Key Learnings
Digital marketing is a growing industry, offering ample possibilities and opportunities to aspirants, college students, women, freelancers, and working professionals. However, it would help if you determined what way aligns with your interest.
You can learn many skills, including SEO, PPC management, e-commerce, content marketing, or social media management, and sell these services to customers.
Building a website with a blog will help hone your skills and can be used to attract new customers for your service.
If you want to sell products, you can either create digital products or join affiliate programs and sell other company’s products. You can use your site as your business hub and include extra monetization by running ads on your website.
If you want to begin your own marketing business, you can build a digital marketing agency and sell a range of services to your customers.
The digital marketing industry is only going to grow. Taking the time to develop your skills is worth the investment and will open up more opportunities.
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