In this blog post, I will show how to increase your site traffic.
Ask a business owner or marketer what they’d like most in the world, and they’ll probably tell you more customers. What often comes after that? More traffic on their website. 61 percent of marketers say their biggest challenge is generating traffic and leads.
There are many ways you can increase traffic to your website, and in today’s blog post, I’m going to share a whopping 34 of them, almost all of which are free of cost.
With that, here’s how to increase your site traffic using tried-and-true (and little-known) methods.
Importance of Increasing Traffic on Website
The significance of website traffic for online success cannot be overstated. A website serves as the central hub for a business’s online presence, and the volume of traffic it receives is directly correlated with the business’s engagement, visibility, and complete, success. Here are multiple key reasons why website traffic is important:
✅ 1: Visibility and Brand Awareness
Higher traffic means more people are exposed to your brand, services, or products. This increased visibility is necessary for creating brand awareness and establishing a presence in your industry.
Regular traffic on your website, especially for niche or educational content, can position your business as an authority in your field, earning credibility and trust with your visitors.
✅ 2: Lead Generation and Sales
More users to your website increase the chances of converting casual users into leads and customers. Every user is a potential customer who, with the right encouragement, could make a buy, sign up for a newsletter, or engage with your content in a way that leads to revenue.
For e-commerce websites, traffic is directly tied to sales opportunities. More traffic means more potential customers browsing your products, which can lead to increased sales.
✅ 3: Customer Insights
High traffic volumes provide more data on buyers’ behavior, preferences, and engagement. Analyzing this data can reveal valuable insights, allowing businesses to tailor their offerings, improve user experience, and create informed decisions.
Understanding the several segments of your traffic (e.g., by geographical location, behavior, or source) enables targeted marketing strategies and personalized content, further enhancing reader engagement and conversion rates.
✅ 4: Search Engine Ranking
Search engines consider traffic volume and reader engagement as indicators of a site’s value and relevance. Higher traffic not only improves your website’s SEO ranking but also creates a virtuous cycle by attracting more organic search traffic.
Furthermore, websites with high traffic can outperform competition in search engine results pages (SERPs), making them more likely to be visited by people searching for related topics or products.
✅ 5: Advertising Revenue
Websites with important traffic can leverage their visitors for advertising revenue. Advertisers are willing to pay more to place their ads on websites with high visibility and engagement, providing an additional revenue stream for the website owner.
✅ 6: Community Building and Engagement
More traffic volumes allow for the development of a community around your brand. Engaging with this community via comments, forums, or social media can strengthen relationships, build loyalty, and encourage word-of-mouth marketing.
How to Increase Your Site Traffic
1. Create Quality Content
One of the most effective digital marketing strategies is inbound marketing, which aims to attract the right audience to the site. One way to achieve this is blogging or content creation. Creating engaging and optimized content can up your marketing game by driving organic and referral traffic.
With meticulously strategic planning, you can attract quality traffic and potential leads. However, to compose the best content and attract people, you must get familiar with the purchaser persona so that you can make blogs that align with their requirements.
To understand how to increase your site traffic, you first need to know some points to keep in mind while producing content:
- Seek out as much as you can about your target audience and market.
- Conduct detailed SEO research to know what people are searching for these days on search engines so you can meet their needs.
- Develop SEO-optimized content by including relevant keywords that respond to the intentions and interests of readers.
- Focus on quality and relevant content to reduce bounce rate and encourage users to share it.
- Begin by writing a draft that answers users’ queries.
- Work in interlinking so that users can easily navigate via the site and conveniently find what they are looking for.
- Publish blogs frequently to stay in the eyes of the viewers and get their attention.
- Update your content consistently based on changing search engine algorithms and market trends.
- Never use duplicate content as search engines never support multiple posts on the same topic or similar content on the same topic.
- Promote content on social media platforms and via email newsletters to drive traffic. Share this across all channels to get more traffic.
2. Create Helpful Content
Increase traffic to your website with The Helpful Update, launched in August 2022. It sounds exactly like an algorithm update and ranking system designed to reward websites that create helpful, people-first content.
Basically…
- Google prioritizes content that is written for humans rather than search engines.
- They’re cracking down on AI-generated fluff and rewarding well-researched, expert content.
Now, let’s learn E-E-A-T.
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness.
It’s Google’s saying, “Show me you know your stuff.”
✅ Experience: Have you done what you’re writing about?
✅ Expertise: Do you have the expertise to back up your claims?
✅ Authoritativeness: Are you recognized as a go-to source in your industry?
✅ Trustworthiness: Can readers rely on your information?
Include E-E-A-T signals in your content to help boost your rankings.
And web traffic.
😊 For example, the Techvastness author is a subject matter expert.
💁♀️ Free Guide: How to Do SEO for Website: 12 Tips Improve Website
3. Optimize Your Post With LSI Keywords
How do you ensure Google understands your post’s topic?
LSI keywords.
LSI keywords are words and keyphrases related to your target keyword.
But how do you find them?
One easy tactic is to write your target keyword into Google.
For this example, I used “what is technical SEO.”
Google’s autocomplete feature will suggest LSI keywords related to your topic based on what readers are searching.
Like “what is technical SEO audit” and “what is technical SEO defination.”
Then, just sprinkle these LSI keyphrases into your post…
And when Google sees these LSI keywords in your post, they say: “Great. This content is definitely about what is technical SEO.”
Ubersuggest’s Keyword Idea Tool can help you seek even more related terms.
4. Optimize Content with Quality Keywords
Optimizing content with keywords relevant to the industry is known as search engine optimization or SEO. When readers place a phrase or word in the search bar on any search engine, they seek thousands of results, sites, and links related to that keyword.
This leads to many business relationships and site traffic. When you know search terms or keyphrases that users often use to discover your business, it is easy to get more users to the website. These keywords can either be brand-specific or highlight service/product attributes.
There are many ways to find quality and relevant keywords and know how to increase your site traffic. Firstly, you can use Google Analytics to know common terms users have used to find your site and include those keywords in your web content. You can also check the competitor for each keyword.
Second, Google Search Console is a free tool to check how often a site appears in search results. You can also check the number of hits and terms that drive the most traffic. Optimize meta title, headings, meta description, headers, content, and other content with these keywords. Ensure your keyword research is meticulous and effective.
💁♀️ Free Guide: Different Types of Keyword in SEO With Example
5. Content Marketing
If you have been reading about digital marketing for some time, you must have heard the term “content marketing.” In simple words, it’s a way to advertise your brand organically through high-quality content.
So, if you are wondering how to increase your site traffic, content marketing strategies often add posts, episodes, podcasts, YouTube videos, infographics, downloadable PDFs, etc.
Content marketing isn’t limited to blog posts. If you connect better via audio, you can try launching a podcast or hosting a webinar.
Nowadays, most social media apps let you post a variety of content formats adding photos, videos, long-tern text, and audio clips. You can experiment with one or more of these formats to see what works great for your audience.
6. Boost Traffic Through Paid Ads
content marketing is beneficial but it can take more money, especially if you’re paying established writers to make original, well-researched posts for you.
Most of these projects also take weeks or months to display results, which isn’t a practical timeline for many businesses.
If you want quick results with a budget you can control now, why not try paid ads?
Seven in ten Indians use social media today. That’s more than two-thirds of the population. You think about the possibilities!
Paid ads can instantly generate hundreds, if not thousands, of clicks to your site. Also, with new advertising and social media platforms appearing and innovating consistently, getting your ads in front of the right audience is becoming easier than ever.
For example, Facebook offers detailed customer personas and different targeting options so you can put your business in front of your target customers without wasting more money on mass advertising.
Although, you don’t have to stick to the biggest platforms for effective advertising. Advertising on lesser-known platforms whose viewers align with your products can be more effective in the long run.
For example, if your ideal customer adds teens who enjoy memes and weird stories, you’d have much better results by advertising on Reddit, rather than YouTube or Facebook.
Another option is dating apps. If your brand is focused on relationships or if you targeting young singles, advertising on dating apps such as Tinder can help you find target clients faster.
If you’re worried paid ads will take a lot of money, remember, that you don’t need to spend 1,000 on your first day.
Test the waters with 50-100 per day and view what happens. Do that for a week, just to learn how multiple media platforms work.
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7. Social Media Strategies
One of the best ways to increase traffic to your website is to meet your customers where they like to hang out. As we discussed earlier, almost everyone is using social media today. Ramping up your social media marketing efforts can help you reach a new audience, develop brand awareness, and increase site traffic.
How to increase your site traffic through social media?
When it comes to social media, you can’t just barge into “conversations” and ask the audience to buy something from you or visit your website.
Think about how you’d present your brand in real life when you meet a person for the first time. Would you immediately talk sales in their front of face? How about providing details about your service/ product without introducing yourself first?
Remember, audience visit their preferred social media platforms for entertainment, not to be sold to.
To ensure your efforts are well-received, you must provide value first and develop positive relationships with your potential “Veiwers.”
Here’s a summary of the top options to help you grow your site traffic.
- Join relevant Facebook groups
- Share helpful posts/videos in these groups
- Post updates about your company’s latest products
- Host contests and giveaways
- Leave thoughtful comments on user-generated content
8. Link Building Strategies
When marketing teams talk about SEO (search engine optimization), link building frequently comes to mind. When reputable websites link to your post, the algorithm favors your site and grows its rank on the search page.
However, sounds helpful, but that’s not all.
Did you know link building can help you increase traffic to your website without relying on SEO?
Link building for brand awareness is a process where you focus your strategy on expanding your reach, putting your content in front of a new audience, and generating conversations around your brand.
This is more than just a casual backlink in an article. Link building for brand awareness takes more planning and resources, however, the investment is worth the high-quality leads you’ll get.
Here are a few tips for developing effective link-building strategies to increase website traffic:
- Engage with your audience: Create interesting, shareable posts and encourage your viewers to respond and share your content.
- Work with PRs: Recruit efficient PRs to help generate brand awareness and distribute your story to your desired users.
- Guest blog intentionally: Select unique publications that align with your readers’ key interests and post guest blogs on their page.
💁♀️ Free Guide: What is Off-Page SEO Optimization? Helpful Strategies
9. Interact With Other Blogs
Guest blogging is an effective traffic-driving strategy aimed at leveraging somebody else’s readers to widen your brand’s reach.
🙄 Think about it: Somebody in your industry has a large, engaged following. Imagine if you could put your content in the face of them. How much traffic could you drive to your site?
Why would anybody publish your work?
Probably as you’re good at what you do.
Everybody is looking for high-quality content. If you can provide well-researched, helpful content for free, people are often open to publishing it on their site. After all, it’s beneficial to their audience at zero cost.
Why would you give precious posts away for free?
It’ll help you grow access to hundreds, if not thousands of new audiences many of whom could become long-term customers.
It’s a winning situation, but you have to be careful how you approach it.
Start by researching for blogs and media publications that publish content relevant to your business. For instance, if you run a recruiting company, publish content on business blogs read by readers interested in the latest recruiting practices.
To understand how to increase your site traffic, if you want to find blogs in your niche that are accepting guest posts, use the following search queries to view more specific results.
- name of your niche + “write for us”
- name of your niche + “submit guest post”
- the name of your niche + “websites that accept guest articles”
- write guest post + ‘name of your niche” + blog
A comprehensive list of places accepting guest blogs:
In addition, search online biographies of specific bloggers and companies. More often than not, their web profiles contain a handy list of websites. where they’ve been invited to guest articles. That’s a plethora of most fitting guest article opportunities presented to you on a golden platter.
Then, send the request. Most sites will have publication guidelines you can follow. Follow these instructions carefully to gain your chances of publication.
There’s also the option of using blog comments as a way to generate traffic to your website.
How exactly do you go about using comments to gain traffic?
When leaving a comment, ensure you are adding something worthwhile to the discussion.
There is no use in leaving comments such as “Awesome post!” or “Nice website!”
If someone posts a question, ensure you take the time to answer thoughtfully.
This showcases your experience in the given niche and will encourage someone reading to hit on your name and be taken through to your website.
If you read a post on a subject you don’t know very well, it would be imprudent to voice your thoughts as fact. In this situation, you should easily ask questions. Then the site owner would be able to elaborate more on complex topics or complicated sections.
If you’re knowledgeable about a subject, feel free to contribute (e.g., suggest something, answer a question, recommend a solution). If you’re a novice, it’s great to ask questions. Strong questions can bring you site traffic by encouraging blog users to check you out.
Refrain from embedding links in your comments. It is a desperate attempt to stake your claim on someone else’s territory.
It’s okay to use your site’s link in the URL field when entering your email address and name, but your comment must be included in the conversation or challenge an idea without lazy attempts at driving traffic to your blog.
Refrain from using the name of your business as your “comment name.” Instead, use your actual full name.
Using a random or fake name is a missed opportunity to build strong branding as your brand starts with your name. Failing to use your full name will reduce your chances of the site owner approving your comment.
10. Email Marketing
If you read some posts on digital marketing, email marketing would be mentioned in most of them. That’s because it’s still one of the most efficient ways to increase traffic to your website.
Email marketing lets you reach potential clients directly. It’s an ideal platform for creating long-term improved customer loyalty. You can post questions, ask for feedback, introduce soft sales, and persuade clients for the “big buy.”
Here are some tips for effective email marketing and how to increase your site traffic:
- Be real: Post behind-the-scenes content, share stories, and solicit original user-generated content.
- Offer value: Just like content marketing needs value to convert users, emails and newsletters need to provide value before they make an ask.
- Add all your links: Make it easier to read and share your blog post. Add links to your social media profiles, latest posts, and sales page in every email you send.
💁♀️ Free Guide: Unlock Success: Get More Email List Subscribers
11. Provide Best Customer Service and Ask Customers to Review Your Brand
Ramping up your social media marketing efforts to increase traffic to your website is useless if you offer poor customer service.
According to a survey, 42% of customers said they bought more after pleasant customer service experiences.
Think about it: People complain on social media, and you a prompt and polite response. What happens? The person starts respecting your brand.
Even when users complain privately through email, it’s crucial to offer the greatest possible service so they come back for more.
How can you offer the greatest customer service?
- reply immediately
- offer as many suggestions for clients’ problems as possible
- apologize when you create a mistake and offer coupons/refunds
If you consistently provide the greatest customer service, you can request visitors to review your brand.
Platforms such as Trustpilot and Yelp can be great for building positive reviews. Many users consult these websites before making a buying decision, hence having a solid profile can help improve your reputation.
12. Go on Podcasts
Regular podcasts are a popular way to reach your target audience.
(In fact, one survey found that 47% of Indians listen to podcasts once per month.)
Does that mean that you should grab the nearest microphone and begin a podcast?
Never.
Instead, I recommend going on other people’s on your industry podcasts as a guest.
This strategy works so well that you try to go on one to two podcasts per month.
These episodes come you tens of thousands of visitors on your website.
😎 As a bonus, you usually get at least one backlink juice in the show notes, which can help your search engine rankings:
And now it’s time for…
13. Produce Engaging Video Content
Yep, images are the best tool to stand out and interact with potential customers. However, one can’t deny the importance of videos when it comes to digital marketing. Engaging videos are the most engaging content types that can turn users into buyers and loyal clients.
According to a report, 77 percent of internet audiences between 15-35 years of age use YouTube to consume video content. You can post videos on other platforms too, adding Instagram, Facebook, live videos, IGTV, and more, which can link back to your site.
So, if you are wondering how to increase your site traffic, add video marketing to your digital marketing strategy. Other than this, videos have the potential to go viral, which can do wonders for your brand by spreading its URL and other details. Hence, don’t wait and create the video marketing method.
14. Optimize for Voice Search
We’ve already talked about targeting keywords in your post. In particular, you should ensure to optimize for voice search. People often use voice search to get quick answers to their questions online, hence you should target keywords that reflect that.
For the most part, this means targeting long-tail keywords. To be more specific, though, you should target key phrases that take the form of full sentences, particularly questions. Then optimize your post to quicker answer those questions near the top of the page.
With any luck, that type of optimization will help your content appear in featured snippets for these keywords. Featured snippets are where Google displays a small piece of your content right at the top of search results. It’s the best way to draw in fresh traffic and it’s also exactly what people want when they use voice search.
💁♀️ Pro tip: I wrote a detailed guide on How to Research Keywords: Start to Last Practical Guide.
15. Make Consistent Website Content Updates
So far, we’ve talked only about making new content. But eventually, that content will likely grow outdated, which will make it a lot less valuable. So what then?
Well, to resolve that issue, the easiest thing to do is to consistently update your site content over time. It’s the best not only for your SEO but also for readers. Here are the core things that updating your content does for you:
- Display Google that you consistently try to stay ahead of the curve
- Display users that you have a lot of knowledge to share
- Provides Google with a steady stream of new pages to index & rank
- Gives users a reason to return to your site
You can also make this a little simpler for yourself by making evergreen content, which is content that’s designed to stay relevant for a long time. You can do that by writing posts that avoid mentioning specific topics or events that will be dated after some years. That means you don’t have to update it as frequently.
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16. Collaborate with Influencers
Consumers have become more aware while making purchasing decisions. Traditional marketing strategies are ineffective with them. To know how to increase your site traffic, you need to create trust and prove the credibility of your services, products, or brands. That is where influencer marketing comes in.
People look up to popular personalities and celebrities for recommendations and often purchase products used by their favorite personalities. This makes influencer marketing a powerful way to more website traffic.
In this marketing way, businesses pay an influencer, a person with thousands of followers to promote their brands. Around 31% of the social media audience explored new products via influencers, and this number reached 43% among Gen Z social media users.
However, you need to take care of some factors while using influencer marketing for your services, or products, some of which we have listed below:
- Audience demographics
- Relevance of influencers to your industry
- Brand alignment
- User engagement and reach potential of the influencer
- Content distribution channel
- Credibility and authenticity of the influencer
17. On-Page SEO
On-page SEO can help your site rank higher in search engines and increase traffic to your website. Some on-page SEO elements include the page title, meta description, header, image alt-text, and URL (And more). Displaying up in search engines will generate more traffic to the website.
💁♀️ Pro tip: To get started, check out our ultimate guide to on-page SEO Optimization.
18. Optimize for the user experience
Google ranks sites based on the quality of their content and how beneficial it believes a page will be to people with a specific query.
User experience (UX) plays a large role since Google’s goal is to provide users with the greatest possible experience. If your website doesn’t provide a fantastic user experience, you’ll have a harder time ranking high in search results. Here are some elements that affect UX:
- Use of graphics whole the content
- A simple, effective navigation bar
- Use of call-to-action buttons
- Use of live chatbots to answer questions
- The overall aesthetic appearance of your website
19. Improve your page load speeds
The speed of your site can be a huge website deterrent and even keep readers from returning. When users hit on a page on your website they want the information that you have to offer, and they want it now.
The ideal load time is 2 to 5 seconds, but every second that surpasses the 2-second mark results in higher bounce rates. Bounce rate is the percentage of single-page sessions on your website – that is, the percentage of visitors that only visited a single page before leaving your website.
You can improve your page speeds by taking the following steps and increase traffic to your website:
- Limiting redirects
- Minifying code
- Compressing images
- Caching web pages
20. Use responsive web design
When you have a responsive website, it simply means that visitors who option to view your website on a mobile device or a tablet will have the same experience as someone seeing your website on a desktop computer. Responsiveness is more crucial than ever, especially with Google’s mobile-first indexing.
Mobile-first indexing is where Google primarily uses the mobile phone version of a site for indexing and ranking. Usability is a ranking factor for Google, and they may rank you lower in search results if your website isn’t responsive to all visitors on all devices.
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21. Harness Schema Markup
Another way to boost your on-page SEO optimization is to use schema markup. Schema markup is a type of coding that you use on a page to provide Google with much information about the page’s content, which then appears in search results (typically underneath the meta description).
This additional information helps visitors better grasp the value of your page, making them more likely to hit on it when they view it in search results. Ultimately, that leads to increased traffic to your website.
22. Optimize Your Page URLs
You might think your page URLs aren’t going to affect whether or not users visit those pages – but you’d be wrong. Not only does Google show the URL along with the title tag and meta description, but people are also likely to look at the URL before clicking a link from another site.
That means you must your URLs to be clear about where they lead, as well as short and simple. Your URL should be user-friendly if you want it to result in a click to your site.
To understand how to increase your site traffic, here are some URL best practices to follow:
- Shorter is better
- It should add your main target keyword
- Stay away from long strings of numbers
- Stay away from extra punctuation
In summary, when it comes to URLs, the short and simple, the better.
23. Use Internal Linking Across Your Website
Internal linking is another SEO strategy that helps increase your website traffic. With this strategy, you place links to your content on other pages across your site.
For instance, if you owned a pet store, you could write a blog post about cats breeds. In that blog, you could link to different cat products that you have pages for on your website.
Not only does internal linking help visitors stay on your website for a longer time, but it also helps Google seek and index your pages quickly – which means it can rank them quicker as well.
24. Local SEO
Local SEO is primarily used for promoting businesses with leather bag stores. Search engines use social media profile pages, citations, links, and local content to discover nearby, businesses, gather information about them for local searches, and provide relevant results to people.
For example, if somebody searches for “best Chinese cafe”, Google will generate results based on the searcher’s location. There are some effective ways to manage directory listings and improve local SEO so your business can appear on top of local search engine results page.
Moreover, you must to list your business on Google My Business and build a profile. Hence, if you want to know how to increase traffic on your site through SEO, don’t forget local SEO. Here are some factors to rank your business for local search:
- Your business name, address, and contact details need to consistent on Google My Business, website, and social media.
- Research location-based keywords and use them on your site.
- Create the best of directory management tools to monitor directories.
Conduct a Regular Strategy Analysis
If you want to know how to increase your site traffic, it’s critical that you learn the significance of consistent website analysis. This is the same as reverse engineering. To increase traffic to your website, you need to know your viewers, adding their search behavior, buying patterns, preferences, etc.
Without keeping close tabs on your traffic-driving strategy, you’ll never know which strategy drives results and which strategy fails. If you regularly run strategies that don’t effectively increase traffic to your website, you are essentially throwing your marketing budget down the drain.
However, when you continue to analyze your strategy to make sure that they’re driving the results you desire, you can rest assured that your marketing budget is going to be better used.
You can use different platforms to analyze your site and view your website’s strengths and weaknesses, i.e., factors that are working and the ones that are not. When you have all the required details, you can create well-structured and optimized content for your website to get traffic.
26. Analyze Your Competitors
If you want ideas for how to increase traffic to your site, look at your competitors who receive the amount of traffic you desire.
Once you identify your top competitors, you should focus on aspects such as:
- Keywords that they target
- How much content do they post monthly?
- What does their website look like
However, you should never copy someone else’s content or design, you can certainly take a page from their book and create an award-winning strategy. In addition to emulating the things they’re doing better, you can also make a point of avoiding (and taking advantage of) any mistakes they’re making.
27. Analyze your customers
In addition to analyzing your SEO and your competition, you should take the time to analyze your customer base. A customer analysis can help you answer questions such as:
- Who are you selling audience?
- What do they expect from your business?
- When they visit your site, how do they behave?
You can perform these types of analysis by using tools like Google Analytics to track activity on your website. You can then view how people interact with your website, such as what types of content they gravitate towards and which services or products they express the most interest in.
Knowing this information about your clients can help you more simply target the right people. That will help you seed more success when it comes to drawing a bigger portion of your audience to your website and increasing your total amount of traffic.
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28. A/B Testing
Whether it’s search engines or users, everyone wants responsive, fast, and accessible websites. Hence, you need to create a dynamic and rich website that can load within seconds and provide a memorable user experience. For this, you need to run different tests on the website and one of the most critical tests is A/B testing.
In this testing way, you create two or more versions of content, be it emails or ads. This split test helps you determine the version of a site that performs well. This meticulous evaluation can help you get all the key information about the viewers, which is crucial to customize content for more traffic.
A/B testing ensures continuous site optimization, specifically for paid traffic campaigns. Testing and evaluation are also required to seek broken links, fix them, and ensure that the website runs flawlessly.
As we share how to increase your site traffic, here are a few elements that you can test via A/B test:
- CTAs
- Ad copies
- Headings and subheadings
- Graphics and visual elements
- Pricing and offers
- Landing pages
When you run an A/B test, the test should produce valuable results. It will be possible if you:
- Define clear goals
- Collect a vast amount of data
- Test one element at a time
- Iterate and test cont
You can either use an easy A/B test to compare the performance of two different content or use tools to enhance the split testing.
29. Use SEO Tools
While talking about driving traffic to a site, how can we not mention SEO tools? Each digital marketer learns about SEO in the first few days because it forms the foundation of other concepts and techniques. SEO tools like SEMrush, Ahrefs, Google Analytics, and Ubersuggest are specifically designed to help advertisers develop effective strategies for increasing traffic to your website
Using these tools, you can seek out what’s working for your website and what’s not. Also, you can explore the best ideas for creating content with great potential to generate traffic.
30. Focus on Media Coverage
If you can earn media coverage, it can increase traffic to the website of your company and also enhance brand awareness. People will get to know about your services or products. Hiring a marketing or PR team or connect with a PR agency to work for you. They can build word of mouth and other marketing strategies to drive traffic.
Good media coverage gives third-party validation for your business and tells people about your company’s culture, products, events, offers, and other aspects that may attract viewers to learn more about your products or services.
31. Make Your Domain Easy to Find
One of the most impactful and vital ways to increase traffic to your website is to make your domain name easy to find for visitors. Listing management means creating, updating, and maintaining business profiles and listings across various search engines, directories, social media, and sites. It makes sure that you share consistent and accurate information about your business across all platforms.
This helps in improving your online visibility and creating customer trust. So, whether it’s a small business or an international brand, listing management is a necessary part of digital marketing and referral traffic strategy.
Although, maintaining the top position on listings is not a cakewalk. It demands regular effort and work. With a shift and change in platforms and algorithms, respectively, you must maintain consistency throughout the web. You can use different tools for consistent listings across all platforms.
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32. Optimize Landing Pages and CTR
When you direct the audience to a landing page featuring services or products they are looking for, it engages them more with your site and accelerates your business growth. Hence, when you create landing pages with content tailored to people’s preferences, use site analytics.
You can build personalized messages and add them to your marketing campaigns through tags for contacts. A tag refers to a label for contacts that tells people the content you offer when they visit the site is relevant.
If you are still wondering, ‘how to increase your site traffic?’, then optimize CTR (click-through rate). When you compose and post content and work on its SEO to boost its search engine ranking, you must ensure that people are clicking through to read that post.
CTR is used to measure the number of people who clicked on the post and read it against the total number of visitors who viewed the link. You can measure organic CTR through the Google Seach Console.
Gain more traffic, write a compelling and eye-catching meta description and title. Your titles should be precise and snappy, and the description should give just the right amount of information to visitors so they want to know more.
33. LinkedIn Creator
LinkedIn is more popular with millennials than other social networks. And with millennials now in their 30s and early 40s, there’s a great chance they form an important part of your target market.
Unlike LinkedIn Influencers, anyone can become a LinkedIn creator. You can repurpose blog articles (or write new ones!), host live audio events, and even begin on-platform newsletters.
LinkedIn has the best resources for anyone looking to boost their reach, such as its content best practices, which suggest posting at least four times per week and treating each post as the start of a conversation.
34. Technical SEO
Technical SEO focuses on the backend of your site to see how the pages are technically set up and organized.
Factors include elements such as page speed, crawling, indexing, and more.
To get started with your technical SEO, use some of the tips from this blog post article, including:
Fix broken links and redirects.
Create an XML sitemap for your subdomains.
Set up language meta tags.
Include custom H1 and introductions to topic pages.
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