How to Do SEO for Website: 12 Tips Improve Website in 2025!

How to do SEO for your website? I tell you you can do it yourself. Yes, you can do SEO. You will be involved in tasks like researching keywords, optimizing your website, setting up, monitoring rankings, and more.

If done well, SEO can send thousands of targeted users to your website per month.

It turns your website from an afterthought into an asset that generates leads and sales.

SEO (Search engine optimization) doesn’t always require help from a specialist. Anyone can learn SEO best practices and use SEO tools to optimize your website in-house.

Most SEO experts got their start with do-it-yourself SEO. And with a few times, some free SEO tools, and this guide on how to do SEO for a website, you too can become an SEO expert.

Okay, are you ready?

Let’s start with me.

Table of Contents

What is SEO?

To understand what SEO is, it’s essential to know how search engines such as Google, Bing, and others work. How do they determine their search rankings? Imaginably, there are a large amount of sites out there that cover similar topics.

Search engines such as Google index web pages (if not otherwise determined). Imagination it as one of those old, yellow phone books, only in digital format.

Once you build a website, search engine bots crawl it to understand the information it contains and index it accordingly, resulting in related search results. Search engine bots are now capable of understanding contextualized information (structure, text, and non-text content) on your site and indexing it based on multiple factors, like relevance and authority.

This is where search engine optimization comes into play game. SEO refers to the process of making your website great for search engines. It’s about optimizing sites so that search engines understand the relevance value and rank this according to search.

Now, let’s make one thing clear about SEO with you:

Search Engines index pages(!), not your site as an entire. It means that your SEO work should be done page by page.

Why is SEO important?

The previous section already gives us an idea about the significance of SEO. You to well understand, and think about your search habits.

Let’s say you go to Google as you want to find information about a specific topic, for instance, ‘best tools for keyword research’. You type it in just it in just like that or maybe you’ll just type in ‘tools for keyword research’. Immediately you get a larger list of results.

Which one do you hit?

Did you ever go to the 2nd or 3rd results page? Most likely not, and if so, not very often.

This example displays why SEO is crucial. Having your pages optimized for search engines helps your entire search ranking.

Your goal is to be on the first page (even great: within the first few listings) of the search your clients are making so that you see increased traffic to your website.

How to do SEO for website

Let’s look at 12 necessary SEO for beginners tips that you can use to improve your website right now.

1. Set Up Your Website

How to do SEO for website, If you haven’t already set up your website, it’s time to select a platform.

Select one that matches your technical skill level and business needs. For instance, many site builders offer drag-and-drop editors. Make it easy for you to design and customize sites.

Here are some options:

WordPress: Best for managing all aspects of your site, involving SEO
Squarespace: Best for displaying your portfolio and booking appointments
Shopify: Best for e-commerce website design, Shopify makes it easy to create an online store where you sell your products
Wix: Best for building basic websites such as portfolios, blogs, or small business websites with zero to minimal e-commerce needs

Consider using WordPress because it gives you more technical flexibility to improve your rankings.

😊“An easier, well-done WordPress website is going to give you a great chance at ranking.”

While website builders are famous, they may not be a great choice as they limit your control over the backend of your website.

As your business grows and your SEO needs become more complicated these limitations might hinder your progress.

😊“The problem with something such as Wix, in particular, is that if you take SEO deep seriously, when, eventually you get to the point where you’re going to have to graduate out of the platform anyways. Wix as a builder is a way to limit the control you have over the backend, HTML, and JavaScript functions. Eventually, you’re going to need that control, and WordPress is a great platform for getting that control”.

WordPress involves many plugins and themes to enhance your SEO efforts. So, make your website more user-friendly. Add Elementor, which helps you easily design your site with templates.

Regardless of the platform you select, follow these key steps when creating a new website:

Get a Domain Name

Your domain name is the address on the internet of your site.

So, select a domain name that’s:

Relevant & reflects your business or brand name
Easy to remember & pronounce
Concise—avoid long and complicated names. Ideally, don’t exceed 2 to 3 words. And limit it to fifteen characters or fewer so it’s easy for customers to type.
Unique, stands out, and isn’t easily confused with other sites

For example, Techvastness.com is unique, memorable, and concise. It’s also relevant to our audience—backlinks are a main topic in the SEO industry.

Choose a Theme

Your site’s theme determines its whole look and feel. Select a preset theme that aligns with your brand identity and is mobile-responsive.

Then, customize it to make this your own.

To Build a consistent and memorable brand, add your:

Logo
Brand colors
Fonts
Graphics or photos

Prioritize Security

Security measures are necessary for user trust and SEO because Google prioritizes secure websites in search results.

Secure your website with an SSL certificate (HTTPS) to protect your users’ information using data encryption.

Here’s below how a security certificate appears on a website:

Many hosting providers offer free SSL certificates with their, plans, making it easy to include this layer of security in your website.

Check with your hosting provider to see if it has been added. If not, look for a plugin. For instance, you can use Really Simple SSL on WordPress.

Optimize for Mobile Screens

How to do SEO for a website, more than half of all web traffic comes from mobile phones. Hence, make sure your website is mobile-responsive, meaning it adapts to multiple screen sizes.

Many modern themes and site templates offer responsive designs. You can simply test how mobile-friendly your website is by accessing it on your tablet or mobile.

Here’s below what to look for during your mobile test:

Layout: Does the layout adapt seamlessly to the small screen without elements being cut off or overlapping?

Navigation: Is the navigation menu easier to use on a touchscreen? Are buttons and links big enough to click accurately?

Text: Is text readable and appropriately sized for mobile phone screens? You avoid fonts that require a user to zoom in. Aim for a font size of sixteen to twenty pixels.

Images: Do images fit the screen properly way?

2. Conduct Research

Learning how to do SEO for a website involves researching your clients, competitors, and keywords. Hence, you can optimize your website for your target users and search engines.

Research Your Customers

Understanding what people are searching for online is the foundation of a successful SEO strategy.

Firstly, put yourself in your customers’ shoes and brainstorm questions they might have about your service, product, or industry.

Think about their you:

Pain points: What problems are your audience facing that your business can solve? For instance, a law firm client might find advice about filing for domestic violence in their state.

Information needs: What knowledge fill do they have that you can fill? For example, a massage salon customer might look for pricing information.

Buy decisions: What factors do they consider when selecting a solution? For instance, bakery clients might want to know about delivery options for birthday cakes.

Make a list of questions your clients ask in person, over the mobile, or via marketing channels such as email and social media.

Additional ways to do audience research involve:

Forums and social media groups: Explore relevant Reddit, Facebook groups, Quora, and industry-specific forums. See what questions people ask and what topics they discuss about your industry.

Answer The Public: The tool generates a visual map of people’s questions about a particular topic. Write and enter your product or service, and the tool will list question-based keywords.

Google Keyword Planner: The tool is mainly used for paid search. Therefore, it can also be helpful for organic keyword research.

Interview your customers: If possible, conduct interviews or surveys with your current or potential clients to gather firsthand insights into their needs and challenges. Use a tool such as Google Forms, SurveyMonkey. or Typeform to collect your customers’ answers.

Google autocomplete: As you type a query into Google, this will suggest related searches based on search popularity. It can give you an insight into what searchers are looking for.

Research Your Competitors

Research your competitor’s websites to seek keywords they’re using to reach the audience. These keywords could also benefit your SEO strategy since they drive traffic to your competitors.

3. Keyword Research

Another way how to improve my website SEO, keywords are your gateway to reaching people through search engines.

You can begin with keyword research by using these great practices to guide your research:

Focus on long-tail keywords: At 3 or 4 words, long-tail keywords bring more qualified traffic to your website. However, long-tail keywords get fewer searches, and they’re less competitive, making them easier to rank than short-tail keywords.

Target relevant keywords: Just as you can rank for a keyword doesn’t mean you should target it. If you want to drive impactful results from SEO, such as a new sale, focus your efforts on keywords relevant to your users and business offerings.

Get keywords that convert: It’s also important to consider the intent of a keyword. A keyword can reveal someone’s preferred price range for a service or product, such as “cheap plastic glass” or gourmet coffee.” You use this information to target keywords that will convert for your business.

Use keywords in key places: Whenever you write content for your website, whether on your blog post or your homepage, you should use keywords naturally whole that content. Its great practice also involves any title tags or meta descriptions you create.

4. Structure Your Website

Use the questions and search terms you researched to guide your site’s structure.

Andrew suggests mapping out what you want your site to look like. And make sure it’s designed to answer your target audience’s questions.

😊”I would honestly just start with what your website architecture is going to look like. What pages do you need on your site to answer all of the questions that someone you’re trying to sell your service or product to is going to have?”

Website architecture is a navigational map of your site’s structure. This outlines the hierarchy of pages & how they connect. Like it:

A sitemap planning tool such as Lucid can help you organize an SEO-friendly website architecture that appeals to your audience.

When creating your website structure, consider the following:

Essential pages: Make sure you have dedicated pages to address the key questions you‘ve identified in your user research. For instance, a homepage, about us, contact, and products/services page. These pages should be easily accessible via your core navigation menu.

Logical hierarchy: Logically organize your pages with core categories and subcategories. This will help audiences and search engines understand the relationship between pages and topics.

Another effective way to approach site structure is to look at your competitors. What pages do they have on their websites? What topics do they cover? Use their websites as inspiration for your structure.

5. Create Search Engine-Optimized Content

We are learning how to do website SEO. Once you’ve identified your audience’s questions and structured your site to address them, the next step is to build high-quality, search-engine-optimized content.

Content of this kind serves two purposes:

Provide valuable information to your users
The signal to search engines that your site is a relevant & authoritative source

Here’s below how to create SEO content:

Match Search Intent

There is an underlying intent behind every question or search query you collected earlier.

Matching this intent helps you create content that satisfies the audience. And rank high.

Here are four types of search intent:

Informational: The audience is looking for information or answers to a question. For example, “how to bake bread” or how to avoid domestic violence.” Build guides, blog articles, or FAQs that thoroughly address the audience’s questions to satisfy informational intent.

Commercial: People are researching a product or service before making a buying decision. For example “best body massage in Delhi” or domestic violence lawyer recommendations.” To satisfy commercial intent, build informative product pages, comparison posts, reviews, and testimonials.

Transactional: People are ready to purchase or take a specific action. For example, “schedule an appointment with a body massage” or “book a flight to Delhi.” To satisfy this intent, build product, service, or landing pages with clear calls to action. Like “Schedule an Appointment,” “Get a Quote,” or “Book a Flight.”

Navigational: People are looking for a specific website or webpage. For example, “Hindustan Times website.” or ” order a custom cake from (your business name).” For navigational intent, ensure your website has an easy navigation menu.

Target Relevant Keywords

When writing copy for your website, integrate relevant keywords on every page.

This involves:

The page title (H1)
The subheadings (H2–H6)
The body text
The title tags
The meta descriptions

It helps search engines understand what your post is about. They improve your chances of ranking for relevant searches.

In addition to your primary target keywords, consider adding relevant secondary keywords. These are related terms or phrases that can further further enhance your content’s visibility and relevance in search results.

For a broader range of organic traffic, combine primary and secondary keywords.

Incorporate E-E-A-T Signals

Beyond keyword optimization, this’s equally crucial to demonstrate Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) in your content.

But what does this mean?

E-E-A-T is Google’s framework for evaluating the quality of webpages. It means the search engine prioritizes trustworthy content created by experts.

Here’s below how to comply with Google’s E-E-A-T guidelines:

Display your expertise by citing credible sources
Share your credentials & firsthand experience
Earn backlinks from reputable websites to create authority
Establish yourself as a thought leader by sharing the industry-related article
For instance, if you’re creating content on how to fill out tax returns, you could ask an accountant to review it for accuracy.

If you’re creating a blog post on the best exercises to relieve knee pain, you could ask a qualified physical therapist to demonstrate them in a video. Or providing expert quotes.

Prioritize E-E-A-T and build valuable content that resonates with your target audience. And you’ll have the best chance of improving your search rankings. Plus, you’ll build trust and credibility with your visitors.

Structure Your Content Using Headings

The headings (H1 through H6.) help organize your content and make it easy to read.

They also signal to search engines about the hierarchy and relevance of your blog post.

Here’s below how to structure your content with headings:

H1: You use the H1 tag for your page title. This should accurately reflect the core topic of the page. And involve your primary keyword. H1 tells searchers and search engines what your page is about.

H2: You use H2 tags to structure the core sections within your content. Every H2 should focus on a specific subtopic. Or a certain way in a guide. So, incorporate keywords relevant to your primary search query.

H3: You can also use H3 tags for subheadings within your H2 sections. It creates a clear hierarchy and makes your content more scannable. H3s are also best for incorporating relevant keywords.

6. Set up analytics

You need analytics tools to measure all these SEO metrics, which SEO begins with setting up your analytics platforms. Even if your business already has website analytics platforms such as Google Analytics set up, you’ll want to double-check the setup before beginning with SEO

How to do SEO for a website, the best results, start with these platforms:

Google Analytics 4 (GA4)
Google Search Console
Google Tag Manager

With Google Analytics 4, you’ll get access to the below:

Pageviews
Conversions
Engagement metrics, such as bounce rate
Website events, such as scroll percentage
And more

With the Google Search Console, you’ll get access to the following:

Your average position in search results
Your impressions and click-through rate for queries
Your indexing status
Your Core Web Vitals performance
And more

With the Google Tag Manager, you’ll get access to the following:

Event tracking
Analytics tracking
And more

For instance, use Google Tag Manager’s preview mode to confirm your Google Analytics: GA4 configuration tag fires – it tag is critical as it powers your Google Analytics 4 account! You can also want to check Google Search Console for any errors, especially those related to indexing.

7. Implement On-Page SEO

On-page SEO is to optimize individual web pages to enhance their visibility in search engines and more organic traffic.

Since you’re just learning how to do SEO for a website, we’ll focus on three necessary on-page SEO techniques that can influence your website’s visibility.

Since you’re just now

Craft a Title Tag

The title tag is a clickable headline in search engine results.

Every page on your site needs a unique title tag that tells visitors what to expect from the page.

Keep title tags concise (fifty to sixty characters) and descriptive. Include your target keyword naturally.

Write a Meta Description

A meta description is a summary of a webpage that appears below the title.

Summary the page’s content in 155 characters or less. Add relevant keywords. So make your meta description compelling so users want to click on it to read more.

Like a title tag, a meta description is also unique to each page of a website.

Include Internal Links

Internal links connect pages within your site. They display search engines such as Google that pages on your site are relevant to each other. Plus helps users get more in-depth information about the specific topic.

Follow below these internal linking best practices:

Use Descriptive Anchor Text

Your anchor text is the clickable text in a hyperlink. This serves as a preview of the content visitors can expect to seek when they click on the link.

The anchor text provides search engines with information about the topic of the linked page.

When writing anchor text, involves a keyword or its variation. Also, avoid linking to generic phrases such as “click here.”

Link to Relevant Pages

Make sure the pages you link to are contextually relevant to the current page.

For instance, if you have an article about the benefits of yoga for deportation relief, you could involve internal links to other pages on your website about multiple yoga poses and meditation techniques.

This helps visitors discover related content. Plus, the signals to search engines that your pages are connected.

Optimize Images

Image SEO is the work of optimizing an image so, that it has a better chance of appearing top in search results and Google Images.

For example, if you’re creating a webpage on the “heating effect of electric current,” you should also add that keyword in your image name for that page:

Google Image - heating effect of electric current

Here’s below how to do image SEO:

Use descriptive file names: Instead of using generic image names, use descriptive ones that add relevant keywords. For instance, “energy-efficient heating systems.”

Add alt text: Alt text provides a text description of the image for visitors who are blind or partially sighted. This also appears on the page if the image fails to load. This also helps search engines understand the picture content. Include relevant keywords naturally within the text.

Compress image sizes: Big image files can slow down your site, negatively impacting user experience and SEO. Before uploading an image on your site, use a free tool such as Image Resizer to reduce its file size.

8. Establish Credibility and Earn Backlinks

The next step is how to do SEO for a website, and you create valuable, search-engine-optimized content.

That’s great.

However, when your business website is new, you also must establish credibility and authority via backlinks.

A backlink is a link juice from one website to another. It’s a signal for search algorithms that your site is trustworthy and has valuable information.

Having backlinks helps display Google you’re a legitimate business audience talks about.

While there are different ways to acquire backlinks, Andrew recommends getting included in your local community.

For instance, if you get a booth at a local farmer’s market, the event website might involve your logo and a link to your website, helping you create authority.

😊“I recommend including you in the community as offline activities can result in backlinks. Not only are these backlinks going to display Google that you’re included locally, but they’re also going to get more potential customers to engage with you as they see you’re included offline as well.”

Here are a below few ways to establish credibility and get high-quality backlinks:

Share valuable content: Regularly share content on your website that helps your users solve their problems and encourages them to share it with others
Join your local chamber of commerce: It can lead to a link on their directory & opportunities to network with other local businesses
Sponsor events and teams: Sponsorships often involve site links and logo placements on event sites along with on team jerseys and banners
Donate to local communities & charities: Many charities will acknowledge your contribution on their site, providing a relevant backlink
Ask for links: Ask organizations you’re included with to link to your website
Get citations: Set up your business profile on business directories such as Yelp and Yellow Pages

9. Set Up a Google Business Profile

A Google Business Profile (GBP) is a digital store where you can provide necessary information about your business. Such as your address and contact information.

GBP is a free Google tool that manages your local business’s online presence across Google Search and Maps.

To get beginning, search for your business on Google, If Google has already built a profile for your business, claim it by verifying your ownership. If not, you can easily build a new profile by providing the required information.

Here’s below what to keep in mind when setting up a Google Business Profile:

Choose the Right Category

Your primary category is the most crucial for SEO because it significantly influences what keywords your business appears for.

For instance, a law firm specializing in civil law should narrow its business category to “Civil law attorney” to increase its visibility for relevant searches.

Consider Seasonality

If your business is seasonal, consider changing your core category to reflect peak demand.

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For example, an AC repair service might prioritize “AC repair service” in the summer. Plus, switch to “AC contractor” in the winter.

Include Relevant Photos

Include high-quality photos that display your business, products, or services. If possible, include season-specific offerings.

Like photos of your team installing AC repair in the summer or servicing heaters in the winter.

Ensure NAP Consistency

Double-check that your business (XYZ) name, address, and phone number (NAP) are consistent and accurate across all online platforms. This involves your website, social media profiles, and online directories such as Yelp.

Encourage and Respond to Reviews

Positive reviews create trust and influence local search rankings. Encourage clients to leave reviews and respond promptly to both positive & negative feedback.

10. Set Up Google Search Console & Google Analytics

Sep up analytics tools such as Google Search Console and Google Analytics to track your website’s performance and understand how users interact with your content.

How to do SEO for a website with Google Search Console and Google Analytics, but why both?

Google Search Console on your website’s performance in Google Search Google Analytics provides a broader perspective on your website traffic. Adding traffic from other sources such as media or referrals.

Let’s go see how to set up each too:

Google Search Console

You open Google Search Console, enter your domain, and click “Continue.”

Next, you’ll view the instructions to verify your domain ownership:

Sign in to the platform where you bought your domain name (e.g., GoDaddy, Hostinger)
Seek the “DNS configuration” section for your domain on the domain provider platform
You paste your unique record provided by GSC into the “DNS configuration” for your domain
You press “Verify”

Google Analytics

You open Google Analytics, name your account, and select account data sharing settings.

Then, scroll down to “Next.”

Your next step is to build a property for your account. A property represents a site that you want to track and analyze.

Give your property a name and choose your time zone and currency. You click “Next.”

Now, select your business details such as industry and size.

However, your business objectives. Such as generating leads, selling products or services, and raising brand awareness.

Accept the Google Analytics Terms of Service.

Choose the platform you’d like to begin collecting data from (like a website, Android app, or iOS app).

In your case, choose “Web.”

You enter your website URL and type “My Website” in the “Stream name” field. Click “Create stream.”

Choose your website builder and follow the instructions for that specific platform.

11. Complete an SEO audit

Another step in how to do SEO for a website on your own is to use a free SEO tool like Screaming Frog to audit your website’s SEO and seek the following:

On-page SEO issues, such as missing title tags
Technical SEO issues, such as canonicalized URLs
Branding issues, such as outdated brand mentions

Use Screaming Frog’s installation guide to run your first website crawl. Once your crawl finishes, you can review your audit, which can take a few minutes to a few hours, depending on your crawl settings.

Since you’re doing SEO, you’ll need to pick and select which SEO issues get your attention.

The following tips questions can help you prioritize:

Is the issue preventing the website or URL(s) from appearing in search results?
Is the issue site-wide or affecting a huge number of URLs?
Does the issue affect a bottom-of-the-funnel (BOFU) URL?
How much time will the issue require to be fixed?
Who is needed to fix the issues?

For instance, say you have the following SEO issues:

A new folder on the website is blocked from indexing
A few URLs have title tags of over 60 characters
A 404 error is appearing for one of your best-selling goods
Based on the earlier question, you can prioritize the issues as follows:

For instance, say you have the following SEO issues:

A new folder on the website is blocked from indexing
A few URLs have title tags of over 60 characters
A 404 error is appearing for one of your best-selling goods

Based on the earlier question, you can prioritize the issues as follows:

A 404 error is appearing for one of your best-selling goods: One of your pipelines for driving revenue is off. Fixing the 404 error will allow you to re-open the pipeline & resume product sales.

A new folder on the website is blocked from indexing: Since this issue affects different URLs, you’ll want to prioritize updating your robots.txt file. Once your update goes live, search engines can begin crawling and indexing that folder’s content.

A few URLs have title tags over sixty characters: While crucial, this update will likely have a lower impact than the changes above. Decreasing your title tag length (in this example) could help the click-through rate (CTR).

How many issues your audit uncovers will depend on your website. The great news is you don’t have to fix all your SEO issues at once to improve your SEO. Focus on the most impactful fixes and work on leftover issues in the coming months.

For the best results, audit your website at least once every three months.

12. Monitor Results and Adjust SEO Strategy

Once you’ve learned how to do an SEO website, your work isn’t done.

Continuously monitor your SEO performance to understand what’s working and what needs improvement. Although, you can maintain or improve your rankings.

Check Impressions

Impressions represent the number of times a user views your website in search results. However, even if they didn’t click it.

Having any number of impressions is a positive sign because it indicates your website is indexed and discoverable.

Not see impressions for keywords you want to rank for may mean your content isn’t indexed or optimized well enough.

Or, that Google doesn’t consider your site relevant for those queries.

The solution is to revisit the content and update it to fix any issues to help it rank top. Then, get more impressions.

You use relevant keywords naturally throughout your content. Involve them in headings, meta descriptions, and image alt text.

Analyze Clicks

A click is a visiter action that signifies a people found your link in the search results and chose to visit your site.

Clicks display that your rankings are high enough to attract organic traffic.

If you’re getting impressions but with some or no clicks, it means your website displays up in search results, but users aren’t clicking on it.

It could be due to a couple of reasons here:

Low ranking: Then, your page might be buried in search results. In this case, you need to improve your rankings by optimizing your blog post, creating backlinks, and improving your website’s overall authority.

Uncompelling title and meta description: Your title & meta description might not be exciting enough to attract clicks. Make them more compelling and relevant to the search query by revising them.

Track CTRs

The click-through rate reflects (CTRs) the percentage of impressions that resulted in a click.

Monitor click-through rates (CTR) for multiple queries to view which pages perform well. Also, which ones need improvement?

Conclusion on How to Do SEO for My Website:

SEO is a regular process that requires patience and dedication. With regular effort, you can steadily improve your site’s visibility, attract more organic traffic, and achieve your business goals.

It’s crucial to have realistic expectations. Many people make the mistake of giving up on SEO too early, not understanding it’s a long-term investment.

😊“You remember, you’re five to ten years and many thousands of dollars behind your competitors. Don’t get discouraged if you don’t view immediate results.”

Focus on creating a strong foundation by creating valuable content and understanding your users and their needs. Over time, your efforts can lead to sustainable growth and more success.

Understanding the art of SEO copywriting can help you write a post that resonates with your visitors and search engines.

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