How to Sell on Instagram Without A Website-Techvastness

Instagram has become an energetic powerhouse for businesses around the world.

Scrolling through your Instagram feed lets you get up close and personal with the products, places, and experiences your friends recommend and share.

Brands are taking advantage of the word-of-mouth marketing features Instagram provides and have quickly recognized selling on Instagram as one of the best places to earn money.

Instagram ads cost money, but it is possible without spending your hard-earned money.

You already have followers, potential customers, and loyal people waiting to buy. All you have to do is join them. My Instagram guide is ready to help here.

Here’s how to sell on Instagram without a website having to spend a dime.

Why Sell on Instagram?

Instagram has over 2 billion monthly users worldwide. 1st once milestone once reserved only for Facebook and YouTube, Instagram is officially one of the most used apps in the world.

Considering the vast number of people who actively peruse social media feeds each day. Your target audience is likely circling and waiting for you to sell to them.

Don’t you believe me?

Well, Instagram has reported that 70% of shoppers use the platform to explore and learn about products.

Transforming your followers into sales is simpler than you might think. Here are a few potential ways to make it happen.

If you’re looking for another reason to sell on Instagram, consider this: This app is unrivaled as the most brand-friendly. 90% of people follow the business account, and one-third of the most viewed Stories come from the brands.

Users actively search for brands. Gone are the days of heavy advertising budgets for billboards to attract attention. All you need today time is your smartphone.

When you combine the ability to shop within the app with features such as Reels and direct messaging. It’s understandable why Instagram has become such a popular platform for brands.

How to Sell on Instagram Without A Website?

Whether you are selling products or service A on Instagram, you do not need to invest in ads to start earning money. To improve your Instagram presence, easily adhere to these free strategies and policies. 

1. Pick Up A Product And Niche

Think about your product before you start selling on Instagram. Deciding on your product will give you the direction to move forward on Instagram.

Determining the importance of a niche is a breeze when you search for specific hashtags and take note of the number of followers and posts. Remember, the narrower your niche, the simpler it will be to build your audience.

Creating engaging content about your products on your page will make it easier for you to sell them and achieve better results.

2. Utilize Instagram Reels to Increase Brand Awareness.

Since launching Instagram Reels in response to the popularity of TikTok, Instagram has been emphasizing this mode and rewarding the hands that use it.

Reels have proven to be an excellent tool for boosting brand awareness, thanks to the intense competition between the two apps.

But why?

Reels operate on a different algorithm than Feed Posts. You can post a video and have it pick up steam two weeks later because timeliness isn’t a major ranking factor.

Reels algorithm cares about keeping people on the app, which means providing viewers with the same content they love Make your chances to go viral.

As a brand owner, this is a valuable opportunity. Your content is getting more attention than ever before, which means a potential customer has more chances to find your account. You sell on Instagram without a website.

3. Researching Your Hashtags to Increase Your Reach

Think of hashtag-like keywords that you would sprinkle throughout the blog post.

The tags you use are the words you want to be associated with your content because:

1. This pertains to both the post and the business.

2. Your ideal customer is searching for the hashtag they need.

How do you find the exact hashtags to use in your posts? The same SEO rules apply to keyword research.

You want a combination of hashtags with high, medium, and low post volume. For example, if you’re a money mindset coach, you might use these hashtags to attract your ideal client:

• #BlackFriday: This hashtag is used by businesses to promote their special deals and discounts during the Black Friday shopping event.

• #moneymindsetcoach (121,008 posts): This is a shorter and more specific hashtag. People searching for this have a strong desire to hire a coach.

Creating hashtag lists with different search volumes can target people in different ways of the consumer journey and help find the key to your content.

How can you find the perfect hashtags to use?

• Search Instagram manually and check what your competitors are using.

• Use the Hashtag Expert app to get recommendation A for your area.

• You use a desktop tool like Hashtagify.

4. You Write Strong Captions with Calls-to-Action (CTAs)

Those days of uploading a Pinterest quote and calling it a day are long gone. (Except if you’re a celebrity).

As a business, you need to re-evaluate your caption and approach and see it as prime real estate. How does this look?

1. Write a powerful hook:  Instagram captions get small after 125 characters. Be sure your audience is interested enough to click to “see more” of each.

2. Use CTAs that sell: The mark of a good Instagram caption weaves a story, pokes at a pain point, and provides a solution at the end (your service or product). Write a CTA to encourage someone to drum you for more info, and click the link in your bio or enroll in your course.

By following the following principles, you can get more people to read your captions and get to the end. To do something that can help you get sweeter in your sales cycle and convert people to customers.

5. You create a Profitable Link in Bio CTA

One of the easiest ways to make your about sales on Instagram is to make your link stand out. However, adding links with less than 10k followers is hard. Including a link in your bio makes it simple.

Almost everyone who finds your business on Instagram will go to your bio, which is the perfect place to link them to your service page or shop.

However, if you want to increase sales on Instagram, don’t link to your homepage. Whatever link you choose, it needs to encourage people to stop being passive scrollers and activate your sales cycle.

Use the link in your bio to take your audience to download a freebie, sign up for the webinar, or visit your landing page for sale.

Include CTA above the link to grab people’s attention, like:

• Book a reading/consult.

• Shop our sale.

• Download our remote job guide.

• Apply for Magnetic Mastermind.

Go a step further and use an action button on your profile. This lets users interact with your business directly from your profile.

• Instagram lets you have the option to choose from:

• Room Order: Order rooms through select hotels.

• Book now here: Schedule an appointment.

• Reserve: Make a reservation at a hotel.

These buttons can skyrocket your Conversion rate by eliminating another way for users.

6. Sell on Instagram live

Think of Instagram Live as a webinar. You can use this feature to teach your users a concept and turn it into a product sale Via your new course, product, or service.

Best part? you can use it for free. But, you don’t need to pay to invest in fancy webinar software if more than 20 viewers join your live stream.

With 70% growth in views, it is one of the fastest-growing features of the app.

Are you still not convinced?

Instagram Live can be more effective than regular Instagram posts. When you start a live video, the platform sends notifications to followers to let them know you’re posting. It also creates a sense of immediacy because after you stop recording live videos disappear.

It’s now easier than ever to make sales while broadcasting with Instagram’s new live shopping feature.

7. Incorporate Storytelling with Sell on Instagram Stories

Absolutely, storytelling in your Instagram Stories can greatly enhance your content and engage your audience on a deeper level. Here’s how you can effectively blend storytelling with Instagram Stories:

• Start with a Hook: Begin your Instagram Story with an attention-grabbing image or video that piques your curiosity. This could be a teaser of the story to come or a visually stunning shot that sets the tone.

• Establish Characters: If applicable, introduce the main characters or elements of your story early on. This could be a product, a location, or even yourself if you’re the central figure.

• Build Tension or Curiosity: Present a challenge, question, or conflict that the audience can relate to or be intrigued by. This is where you start building the narrative tension that keeps viewers engaged.

• Show Progression: Use a series of story frames to show the progression of events. Each frame should build upon the previous one, advancing the story. For example, if you’re telling a story about a journey, show snippets of different stages.

For Example,

1. Utilize Captions and Text: Craft concise and compelling captions or text overlays that complement your visuals. These can provide context, dialogue, or additional information that enriches the story.

2. Use Visual Elements: Leverage stickers, emojis, GIFs, and other interactive elements that can add personality and flair to your story. These can also be used to represent emotions or actions in your story.

3. Foster Emotional Connection: Share relatable emotions and experiences that resonate with your audience. Emotional engagement helps viewers connect with your story on a personal level.

4. End with a CTA: If appropriate, end the story with a clear Call-to-Action (CTA). It could be to swipe up for more information, visit a website, or engage with a poll.

5. Maintain Consistency: If your storytelling style and tone align with your brand, maintain that consistency throughout your Stories. This helps in building a recognizable and familiar presence.

Remember, Instagram Stories are ephemeral by nature, so ensure that your storytelling is concise and impactful. Engaging storytelling can elevate your brand and content, making your audience eagerly anticipate your next story installment.

8. Start to Sell on Instagram DM

Before you start selling, you need to build an engaged audience. Post high-quality photos and videos showcasing your products or services. Use engaging captions, and relevant hashtags, and post consistently to keep your followers interested.

Respond to comments on your posts and engage with your followers through stories, polls, and interactive features. Building a genuine connection with your audience can increase their trust in your brand.

Research and identify Instagram users who might be interested in your products or services. You can use relevant hashtags, location tags, and engagement on similar accounts to find potential leads.

How do you sell on Instagram DM?

• Initiate Conversations: Once you’ve identified potential customers, send them a friendly and personalized direct message. Introduce yourself, mention why you think your products/services would be relevant to them, and express genuine interest in their needs.

• Provide Value: Instead of immediately pushing your products, focus on providing value. Share useful information, tips, or insights related to your niche. This helps establish credibility and builds a foundation for trust.

• Handle Inquiries Professionally: Be prepared to answer any questions potential customers may have. Respond promptly, provide accurate information, and be courteous and professional in your interactions.

• Offer Exclusive Deals: Consider offering exclusive discounts or promotions to your DM contacts. This can incentivize them to make a purchase and also make them feel valued.

• Secure Transactions: When a customer is ready to make a purchase, ensure that the transaction process is secure. You can use third-party payment platforms or direct them to your online store to complete the purchase.

9. Be Your Instagram Posts Shoppable

1. Create a Shoppable Instagram Post:

• Create a new post as you would normally.

• Add a catchy caption and relevant hashtags.

• Tap on “Tag Products” to begin tagging your products.

2. Complete the Tagging Process:

• Once you’ve tagged the products, click “Done” or the checkmark icon.

• Finish editing your post and then share it.

3. Publish and Monitor:

• Once you publish the post, viewers will see a shopping bag icon on the post, indicating that it’s shoppable.

• When users tap on the post, they can see the tagged products and their prices.

Users can click on the tagged products to view more details, and they can tap again to visit your online store and make a purchase. 130 million people are typing on shoppable posts every month. You are wasting your money by not availing of this facility.